Elevate your professional services marketing strategy: Key industry benchmarks
Elevate your professional services marketing with key industry benchmarks. Learn how to refine strategies and achieve outstanding results.
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- Aug 9
- 5 min
Optimizing your B2B marketing strategy: Key industry benchmarks
Discover the marketing benchmarks for optimizing your B2B marketing strategy with this helpful guide.
- Mar 22
- 10 min
Marketing budget allocation: Best practices
A successful marketing plan with effective marketing strategies is vital in capturing the attention of your audience.
- Aug 7, 2023
- 4 min
How to advocate for your marketing budget
As a CMO, you understand the importance of marketing in the highly competitive digital landscape. You know brands are increasing their...
- Jul 11, 2023
- 5 min
How content marketing outperforms traditional advertising
Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...
- Jun 23, 2023
- 2 min
The missing piece to your B2B sales + marketing strategy: Research
So you think you know your customers, but do you really? The only way to really find out is through research. And we aren’t talking about...
- Nov 30, 2022
- 3 min
Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle
Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...
- Oct 10, 2022
- 4 min
Which targeting option is best for achieving brand awareness?
What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.
- Aug 16, 2022
- 2 min
Your guide to organizational storytelling: the brand story messaging framework
As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.
- Jun 14, 2022
- 1 min
Podcast: A sister team focused on environment-conscious marketing with Mikaela Bolling
Marketing is more than just putting your brand out to the world. It’s doing in-depth research on your market and establishing your...
- Jun 3, 2022
- 7 min
What marketing do you actually need?
The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...
- May 26, 2022
- 1 min
Podcast: ditch the 9-5, how to start, grow, and market your business with Mikaela Bolling
Should you ditch your 9-5? Listen and decide. Our co-founder, Mikaela Bolling, was on the Design Create Inspire Podcast with Bryn Young...
- Mar 30, 2022
- 3 min
Agency vs. in-house marketing (and the third option you didn’t know you needed)
You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...
- Mar 14, 2022
- 3 min
Bringing mindfulness into your marketing
It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...
- Feb 22, 2022
- 3 min
How do you know who your target audience is?
It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...
- Dec 21, 2021
- 3 min
Why research is the most important part of branding
Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...
- Oct 25, 2021
- 4 min
What is a strategic marketing plan? (And why you need one)
A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how
- Aug 19, 2021
- 3 min
What are the 3 goals of marketing?
Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...
- Aug 12, 2021
- 3 min
Six phases to a great marketing process
Marketing is an iterative process. Why? Companies need a comprehensive and concrete marketing strategy in order to have a clear direction...
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