Marketing Strategy | Brilliant Marketing

How to advocate for your marketing budget

As a CMO, you understand the importance of marketing in the highly competitive digital landscape. You know brands are increasing their...

How Content Marketing Outperforms Traditional Advertising

Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...

The missing piece to your B2B sales + marketing strategy: Research

So you think you know your customers, but do you really? The only way to really find out is through research. And we aren’t talking about...

Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle

Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...

Which targeting option is best for achieving brand awareness?

What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.

Your guide to organizational storytelling: The Brand Story Messaging Framework

As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.

Podcast: A Sister Team Focused on Environment-Conscious Marketing with Mikaela Bolling

Marketing is more than just putting your brand out to the world. It’s doing in-depth research on your market and establishing your...

What marketing do you actually need?

The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...

Podcast - Ditch the 9-5: How to Start, Grow, and Market your Business with Mikaela Bolling

Should you ditch your 9-5? Listen and decide. Our co-founder, Mikaela Bolling, was on the Design Create Inspire Podcast with Bryn Young...

Agency vs. In-House Marketing (and the third option you didn’t know you needed)

You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...

Bringing Mindfulness into Your Marketing

It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...

How do you know who your target audience is?

It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...

Why research is the most important part of branding

Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...

What is a strategic marketing plan? (And why you need one)

A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how

What are the 3 goals of marketing?

Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...

Six phases to a great marketing process

Marketing is an iterative process. Why? Companies need a comprehensive and concrete marketing strategy in order to have a clear direction...