The Conscious Marketer

Your hub for intentional marketing inspiration + resources.

Free tools, frameworks, and articles to help B2B marketing professionals and nonprofit directors reach new heights through conscious marketing. Join our community.

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Marketing Articles

Solving your biggest marketing challenges.

Brilliant Adventures

Our stories of creativity and inspiration.

Conscious Conversations

Convos with experts about life and marketing.

Mikaela Bolling

Taking the PR Plunge: How to know when it’s time to dive in

As a B2B company, it can be hard to decide which marketing strategies to invest in. Once you've established your website, developed an...

Mikaela Bolling

Evolving your nonprofit communications: Lessons from 40 year-old Seattle nonprofit

How does an organization’s message need to adapt with a changing community? That was the question posed to us from Lifelong, a Seattle...

Brilliant Marketing

How Brilliant Marketing got its start: the stories and inspirations of co-founders Emily + Mikaela

Oftentimes in life, inspiration comes to us not from happy and positive experiences, but more so from the harder, negative ones. This was...

Mikaela Bolling

Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle

Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...

Mikaela Bolling

What is brand strategy? Nonprofit Edition.

What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.

How to lead a Mindful Minute (for yourself or for your team)

Mikaela Bolling

How to lead a Mindful Minute (for yourself or for your team)

Have you ever had the beginning of a meeting look something like this? People are trickling in late looking distracted and frazzled.

Mikaela Bolling

Which targeting option is best for achieving brand awareness?

What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.

How to get into your creative flow: 5 tips with Rebekah J. Designs

Mariel Bateman

How to get into your creative flow: 5 tips with Rebekah J. Designs

Brilliant Marketing co-founder Emily sat down with Rebekah, founder and maker behind Rebekah J. Designs, to discuss creative flow.

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