The Conscious Marketer

Your hub for intentional marketing inspiration + resources.

Free tools, frameworks, and articles to help B2B marketing professionals and nonprofit directors reach new heights through conscious marketing. Join our community.

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Free, downloadable marketing guides, tools, and framework for conscious marketing professionals.

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Marketing Articles

Solving your biggest pain points.

Brilliant Adventures

Stories of creativity and inspiration.

In the News

Features in podcast + articles.

Mikaela Bolling

Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle

Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...

Mikaela Bolling

What is brand strategy? Nonprofit Edition.

What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.

How to lead a Mindful Minute (for yourself or for your team)

Mikaela Bolling

How to lead a Mindful Minute (for yourself or for your team)

Have you ever had the beginning of a meeting look something like this? People are trickling in late looking distracted and frazzled.

Mikaela Bolling

Which targeting option is best for achieving brand awareness?

What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.

How to get into your creative flow: 5 tips with Rebekah J. Designs

Mariel Bateman

How to get into your creative flow: 5 tips with Rebekah J. Designs

Brilliant Marketing co-founder Emily sat down with Rebekah, founder and maker behind Rebekah J. Designs, to discuss creative flow.

Mikaela Bolling

Your guide to organizational storytelling: The Brand Story Messaging Framework

As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.

How parenting taught me to be a better leader and entrepreneur

Emily Trickey

How parenting taught me to be a better leader and entrepreneur

To people who are not parents, putting leadership and parenting in the same sentence may seem strange. What do changing diapers,...

Mariel Bateman

How much should you spend on marketing?

It’s no secret that marketing can play a huge role in growing a business. But at what cost? Learn about a conscious marketing spend.

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