The Conscious Marketer

Your hub for intentional marketing inspiration + resources.

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Conscious Conversations

Convos with experts about life and marketing.

How to advocate for your marketing budget

Mikaela Bolling

How to advocate for your marketing budget

As a CMO, you understand the importance of marketing in the highly competitive digital landscape. You know brands are increasing their...

How Content Marketing Outperforms Traditional Advertising

Mikaela Bolling

How Content Marketing Outperforms Traditional Advertising

Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...

Mikaela Bolling

The missing piece to your B2B sales + marketing strategy: Research

So you think you know your customers, but do you really? The only way to really find out is through research. And we aren’t talking about...

Mikaela Bolling

Taking the PR Plunge: How to know when it’s time to dive in

As a B2B company, it can be hard to decide which marketing strategies to invest in. Once you've established your website, developed an...

Mikaela Bolling

Evolving your nonprofit communications: Lessons from 40 year-old Seattle nonprofit

How does an organization’s message need to adapt with a changing community? That was the question posed to us from Lifelong, a Seattle...

Brilliant Marketing

How Brilliant Marketing got its start: the stories and inspirations of co-founders Emily + Mikaela

Oftentimes in life, inspiration comes to us not from happy and positive experiences, but more so from the harder, negative ones. This was...

Mikaela Bolling

Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle

Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...

Mikaela Bolling

What is brand strategy? Nonprofit Edition.

What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.

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