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Plant Shadow


B2B brands need something different. 

You need the right strategy for your unique industry. 


Looking at what consumer-facing brands are doing doesn’t always work when building a B2B brand. 

How to build a brand strategy

As the CEO, CMO or marketing lead at your B2B company, you need to...

Build trust as a thought leader

Increase visibility and brand awareness

Ensure marketing and sales work together to bring in new leads

Clearly communicate your unique value proposition


The right strategies and tactics can be overwhelming to identify

There is limited bandwidth on your marketing team (or there is a marketing team of one, you)

You and your team can’t be the expert in every marketing arena

It’s hard to get creative when you are doing strategy AND execution

With us as your invested business partner, you will


 Have a dwindling to-do list while we strategically get ahead of content. 


Get back to your zone of genius while we help you hone your brand.


Have a marketing strategy that actually gets results.

B2B Marketing Services

B2B Marketing Strategy Intensive_edited.

Our introductory service. You'll gain clarity on your specific needs through an actionable Marketing Assessment and Roadmap to get you to your goal.

B2B Marketing + Social Strategy

For marketers that need to prioritize and optimize. 

What is B2B content marketing

Your social media manager, email marketer + copywriter.

B2B Branding + Storytelling

For companies at a transition point, we create brands that land.

Additional Services

Customer Research



B2B Sevices

B2B Case Studies

Hear it straight from our client, Reverb, in this case study interview.

A new name and messaging launches HR business services brand
Rethinking strategy for the evolving renewable energy industry results in 500+ webinar attendees
Content marketing helps company hit revenue goal after being affected by COVID
Creating a marketing strategy that sparks joy for an HR startup
"The work we did together, outlining what was needed in my business from a marketing perspective, was invaluable.  It made me think about how I want to engage and attract my clients, which is something I never really needed to do before. I am so, so very grateful for you both!"

- Gretchen Griffin, Founder, Gretchen Griffin LLC

- Paul O'Beirne, CEO, ORCA HR Solutions

Let's talk about your B2B marketing.

​Tell us about your marketing challenges by scheduling a 30-minute intake meeting or filling out the form below. 

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