Taking the PR Plunge: How to know when it’s time to dive in
As a B2B company, it can be hard to decide which marketing strategies to invest in. Once you've established your website, developed an...
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- Mar 23
- 3 min
Evolving your nonprofit communications: Lessons from 40 year-old Seattle nonprofit
How does an organization’s message need to adapt with a changing community? That was the question posed to us from Lifelong, a Seattle...
- Nov 30, 2022
- 3 min
Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle
Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...
- Nov 14, 2022
- 4 min
What is brand strategy? Nonprofit Edition.
What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.
- Oct 24, 2022
- 3 min
How to lead a Mindful Minute (for yourself or for your team)
Have you ever had the beginning of a meeting look something like this? People are trickling in late looking distracted and frazzled.
- Oct 10, 2022
- 4 min
Which targeting option is best for achieving brand awareness?
What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.
- Aug 16, 2022
- 2 min
Your guide to organizational storytelling: The Brand Story Messaging Framework
As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.
- Jun 17, 2022
- 4 min
How much should you spend on marketing?
It’s no secret that marketing can play a huge role in growing a business. But at what cost? Learn about a conscious marketing spend.
- Jun 3, 2022
- 7 min
What marketing do you actually need?
The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...
- Mar 30, 2022
- 3 min
Agency vs. In-House Marketing (and the third option you didn’t know you needed)
You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...
- Mar 14, 2022
- 3 min
Bringing Mindfulness into Your Marketing
It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...
- Feb 22, 2022
- 3 min
How do you know who your target audience is?
It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...
- Feb 2, 2022
- 2 min
Which type of brand are you?
The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...
- Dec 21, 2021
- 3 min
Why research is the most important part of branding
Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...
- Oct 25, 2021
- 4 min
What is a strategic marketing plan? (And why you need one)
A strategic marketing plan is a business’ strategy for who their customers are and how they will meet their needs as well as a plan for how
- Aug 19, 2021
- 3 min
What are the 3 goals of marketing?
Many clients come to us with the goal of getting new leads. Don’t get me wrong, this is an important goal. However, this can be...
- Aug 12, 2021
- 3 min
Six phases to a great marketing process
Marketing is an iterative process. Why? Companies need a comprehensive and concrete marketing strategy in order to have a clear direction...
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