Elevate your professional services marketing strategy: Key industry benchmarks
Elevate your professional services marketing with key industry benchmarks. Learn how to refine strategies and achieve outstanding results.
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- Aug 9
- 5 min
Optimizing your B2B marketing strategy: Key industry benchmarks
Discover the marketing benchmarks for optimizing your B2B marketing strategy with this helpful guide.
- May 7
- 5 min
Emily and Mikaela’s picks: Top marketing tools for maxing out productivity
Explore top marketing tools with Emily and Mikaela from Brilliant Marketing! Discover apps like Notion and Google Workspace to elevate your
- Mar 22
- 10 min
Marketing budget allocation: Best practices
A successful marketing plan with effective marketing strategies is vital in capturing the attention of your audience.
- Aug 7, 2023
- 4 min
How to advocate for your marketing budget
As a CMO, you understand the importance of marketing in the highly competitive digital landscape. You know brands are increasing their...
- Jul 11, 2023
- 5 min
How content marketing outperforms traditional advertising
Creating brand awareness and building strong relationships with customers are some of the important aspects to generate sales and grow...
- Jun 23, 2023
- 2 min
The missing piece to your B2B sales + marketing strategy: Research
So you think you know your customers, but do you really? The only way to really find out is through research. And we aren’t talking about...
- May 11, 2023
- 4 min
Taking the PR plunge: How to know when it’s time to dive in
As a B2B company, it can be hard to decide which marketing strategies to invest in. Once you've established your website, developed an...
- Mar 23, 2023
- 3 min
Evolving your nonprofit communications: lessons from 40 year-old Seattle nonprofit
How does an organization’s message need to adapt with a changing community? That was the question posed to us from Lifelong, a Seattle...
- Nov 30, 2022
- 3 min
Marketing manager pain points and how to ease them: a discussion with Reverb’s Kylie Aberle
Brilliant Marketing co-founder Emily sat down with Kylie Aberle, marketing manager behind Reverb, to discuss the challenges of being a...
- Nov 14, 2022
- 4 min
What is brand strategy? Nonprofit Edition.
What is brand strategy? How does it relate to nonprofits? What is branding in graphic design? Brand strategy for nonprofits is unique.
- Oct 24, 2022
- 3 min
How to lead a Mindful Minute (for yourself or for your team)
Have you ever had the beginning of a meeting look something like this? People are trickling in late looking distracted and frazzled.
- Oct 10, 2022
- 4 min
Which targeting option is best for achieving brand awareness?
What is the secret to building brand awareness? And how should you target your audience to get the best results? Choose where to experiment.
- Aug 16, 2022
- 2 min
Your guide to organizational storytelling: the brand story messaging framework
As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.
- Jun 17, 2022
- 12 min
How much should you spend on marketing? A complete guide to marketing spend.
It’s no secret that marketing can play a huge role in growing a business. But at what cost? Learn about a conscious marketing spend.
- Jun 3, 2022
- 7 min
What marketing do you actually need?
The difference between Branding, Marketing, PR, Advertising + Sales We know firsthand that being a business owner means wearing many...
- Mar 30, 2022
- 3 min
Agency vs. in-house marketing (and the third option you didn’t know you needed)
You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...
- Mar 14, 2022
- 3 min
Bringing mindfulness into your marketing
It’s 2022, and time to change the way we approach our work. We’re leaving hustle culture in the past and redefining how we engage with...
- Feb 22, 2022
- 3 min
How do you know who your target audience is?
It’s time for a conversation with your customers! You have a brand that’s reimagining the world. While it may impact the world at a broad...
- Feb 2, 2022
- 2 min
Which type of brand are you?
The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...
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