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Fractional CMO
Chief Marketing Officer

Strategy and planning are key to achieving any marketing goals. 

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Often we find companies executing a variety of different marketing tasks, yet they still aren’t seeing results.

 

These companies need strategic, outside support to help their team to reflect on what’s working, prioritize and plan initiatives, and then measure and evaluate over time.

 

That’s the role of a fractional CMO (Chief Marketing Officer). 

 

A fractional CMO leads your team’s strategic marketing planning and metrics tracking. They also ensure you’re staying up-to-date on the latest marketing trends and help to level up your marketing team through coaching to improve their skills and processes. All at a fraction of what a full-time CMO would cost. 

 

When you hire Brillant Marketing as your fractional CMO, we will work with your marketing team to develop marketing goals that are then broken down into quarterly plans of action that can be executed by your team. Together, we will plan out the themes and cadence for your content calendar and measure what works.
 

Image by Tim Swaan

A fractional CMO is for you if:

  • You need high-level strategy and planning support

  • You need to better communicate the marketing’s value to your leadership team

  • You want to uplevel your marketing team members

  • You have a team (or team member) to execute on marketing initiatives and plans

What's included?

1x GOAL PLANNING SESSION

Kickoff call to look at the previous year and discuss what went well and what could be improved. From there, we’ll develop yearly organizational and marketing goals.

 

4x  QUARTERLY REVIEW + CONTENT PLANNING SESSIONS

Quarterly workshops to review the previous quarter’s metrics and wins and losses as well as plan for the upcoming quarter’s marketing initiatives and content themes.

 

4x QUARTERLY MARKETING PLANS

Based on the quarterly session, we will develop a quarterly marketing plan that will guide your team’s implementation.  

 

7x COACHING & ACCOUNTABILITY SESSIONS

In months without a quarterly goal and content planning session, we will meet with the marketing lead to 1.) Provide marketing expertise and answer questions, 2.) Ensure accountability, 3.) Overcome barriers and challenges, 4.) Assist in developing marketing skills through training and exercises. 

 

METRICS TRACKING

We’ll create an interactive, custom dashboard to track all your marketing activities and show their impact on the organization.