Branding involves two key components: the story of your company (brand messaging) and its look and feel (visual identity).
Every branding process starts with customer research and market analysis. The more research, the more your brand will resonate with your customers and differentiate you from the competition.
Our brand playbooks include:
1. Brand strategy + messaging
2. Brand identity
3. Mission, vision, values
4. Positioning statement, elevator pitch, brand pillars
5. Brand personality + tone
Why Brand Strategy?
Pinpoints who you are, what makes you different and why you matter
Creates a story that resonates and attracts the right customers based on their pain points, wants and needs
A foundation that all communications and marketing are built from so your customer is receiving a consistent and clear message, no matter the channel
A framework and tool to help all employees talk about your company and define why your work matters
Used to update your website copy, marketing materials, emails, social, blogs, etc.