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What is brand strategy

Branding + Storytelling

How to build a B2B brand strategy

Align on your B2B brand strategy and messaging to bring a cohesive vision that takes things off the (ever-growing) to do list of your in-house marketers. 

B2B brands are unique. 

Looking at what consumer-facing brands are doing doesn’t always work when building a B2B service-based brand. That's where an experienced B2B brand strategist can shine.

It starts with research + ends with a launch plan.

Every branding process with Brilliant Marketing starts with customer research and market analysis. The more research, the more your brand will resonate with your customers and differentiate you from the competition—that’s why a brand strategy unique to YOUR target audience and selling points is crucial. We’ll help you fill in the gaps and partner with you so your expertise shines.

How to build a brand strategy

The details.

* We believe in bespoke over mass-produced. While this is our standard process, we’re happy to customize based on your needs. 

The big finish.

At the end, you'll get a brand playbook to make brand ambassadors out of internal team members and target audience 

What is a brand strategy guide
How to build a brand strategy

A strategic partner can help your brand strategy resonate + reach further. 

As the marketing lead at your company, you can’t do it all.


Leading an executable strategy for targeting the right

audience at the right time and developing a compelling brand story that converts is the next step for a B2B service-based business that can stand the test of time. 

You’re a marketing expert. Let us help fill in the gaps and partner with you for better bandwidth and amplified results. 

Talk to us about your
B2B branding challenges.

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B2B Branding Form
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