Services
Brand Strategy, Marketing Strategy Intensive, Marketing + Social Strategy
A unified brand and optimized marketing strategy enhance an executive search firm's market presence.
Herd Freed Hartz, an executive search firm based in the Pacific Northwest, is known for its high-quality candidate placements and a strong emphasis on cultural fit. Seeking to enhance their brand presence and streamline their marketing efforts, they aimed to communicate their unique value proposition more effectively to a broader audience.
Strategic Marketing and Branding OverhaulÂ
To achieve their goals, Herd Freed Hartz went through our Marketing Strategy Intensive, a focused process including workshops and assessments to develop their unique roadmap for marketing success. The initial phase involved a thorough analysis of all their marketing channels and website, as well as a detailed look at their competitors.
We hosted a series of workshops with their entire team to discuss their brand, customers, and marketing efforts and services. From this, we created a marketing roadmap, highlighting key strategies to optimize their marketing.
Our recommendations included updating their brand messaging, visual identity, and website to align with their market positioning. In addition, we created a content plan that utilized LinkedIn, email, blogging, and direct outreach to key markets.Â
Logo: Before & After
Brand Messaging and Visual Identity EnhancementÂ
After the initial Marketing Strategy Intensive work, Herd Freed Hartz then engaged us to execute on our recommended brand strategy. We began with a workshop to understand how to position them in the market and craft their brand messaging.
From this, we developed a messaging framework with a new tagline, narrative, positioning statement, pitch, and key messages. The visual brand was updated with a new logo and brand colors, and we created a mock-up of their new website look and feel, which was handed over to their website developer.
The result is a beautiful brand and website that not only reflects their professionalism but also showcases their deep expertise in the Pacific Northwest.
Website: Before & After
"We loved Brilliant Marketing's insight and partnership. They helped align our team, asked the right questions, and used a thoughtful methodology that allowed for healthy discussion and debate while still moving us forward.
They confirmed that about 80% of our original pitch was still strong, and the other 20% got a fresh spin with new insight and focus. Asking us to speak with current and past clients through customer research was a simple but powerful step that helped us move beyond internal thinking to what our audience actually wants."
- Paul Freed, Managing Partner, Herd Freed Hartz