B2B Marketing Resources | Brilliant Marketing

Elevate your professional services marketing strategy: Key industry benchmarks

Elevate your professional services marketing with key industry benchmarks. Learn how to refine strategies and achieve outstanding results.

Optimizing your B2B marketing strategy: Key industry benchmarks

Discover the marketing benchmarks for optimizing your B2B marketing strategy with this helpful guide.

Emily and Mikaela’s picks: Top marketing tools for maxing out productivity

Explore top marketing tools with Emily and Mikaela from Brilliant Marketing! Discover apps like Notion and Google Workspace to elevate your

Marketing budget allocation: Best practices

A successful marketing plan with effective marketing strategies is vital in capturing the attention of your audience.

The missing piece to your B2B sales + marketing strategy: Research

So you think you know your customers, but do you really? The only way to really find out is through research. And we aren’t talking about...

Taking the PR plunge: How to know when it’s time to dive in

As a B2B company, it can be hard to decide which marketing strategies to invest in. Once you've established your website, developed an...

Your guide to organizational storytelling: the brand story messaging framework

As companies change and transition, so does their story. The Brand Story Messaging Framework is a tool for CMOs and marketing managers.

How much should you spend on marketing? A complete guide to marketing spend.

It’s no secret that marketing can play a huge role in growing a business. But at what cost? Learn about a conscious marketing spend.

Agency vs. in-house marketing (and the third option you didn’t know you needed)

You’re a purpose-led brand reimagining the world. You have a big, powerful message to share—but how do you get it “out there”? A question...