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Which type of brand are you?
The 5 types of brands and how they compete Did you know there are 5 types of brands that most organizations can align with? According to...
Feb 2, 20222 min read


Why research is the most important part of branding
Instead of marketing by hoping we can do marketing by knowing. Customer and market research needs to be at the root of all marketing...
Dec 21, 20213 min read


3 lessons learned from 2021: a holiday reflection
For some reason, the holidays always remind me of mulled wine. Cinnamon, sugar, star anise and hot, red fermented grapes. A delicious...
Dec 20, 20213 min read
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