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Unique storytelling launches new jewelry line at New York trade show

Rebekah J Designs


Content Marketing, Brand Strategy

Rebekah J. Designs, a Seattle artist and jeweler, was launching a new collection at the trade show, NY Now.

She needed a strategic partner to help create demand and excitement in both consumers and distributors.

Finding a unique story

Brilliant Marketing was hired to help create a story around the new jewelry collection as well as a marketing strategy. Through a brainstorming session, we found that the collection was inspired by Gustav Klimt’s beautiful painting “The Kiss.” Using this influential work of art, a story was created and brought to life through a visual work plan and marketing strategy. The story was promoted through marketing tactics including: PR, email marketing, blog, and organic and paid social media support including an Instagram giveaway.

A successful launch

Rebekah J. Design increased the distribution of her jewelry at NY Now through new collaborative partnerships with stores and boutiques across the U.S. Through the launch campaign, Rebekah J. Design’s story was featured in both Seattle Magazine and Gray Magazine. This led to pre-order sales and high engagement around the brand.

"Working with Emily at Brilliant Marketing was a DREAM. As a creative I have great ideas but can lack the ability to concretely execute them. Emily was able to help me hone my skills and successfully launch a new collection, while navigating outreach and publications with media to help. It was so incredibly wonderful to have someone organize what came out of my brain into actionable and accountable items. I'd recommend working with Brilliant Marketing 100 Percent!"

- Rebekah J., Owner

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