In-Depth Customer Interviews | Competitor Research | Customer Persona Development
PXiSE, a cleantech company, was revamping their marketing and sales efforts and needed to better understand:
• How their brand and products were perceived in the industry
• The wants and needs of their ideal customers
Brilliant was hired to perform in-depth customer and competitor research to inform the company's new branding, marketing strategy and sales funnel.
Brilliant first developed a set of interview questions to meet the goals of the research study. Then performed multiple in-depth interviews with current and potential customers. Using this information, as well as competitor research, Brilliant developed three customer personas outlining the customer’s preferences, needs, challenges and how they consumed information. This research was then used by PXiSE to create a new website, updated sales pitches, and marketing strategies.