Citizen Farmers

Marketing Strategy + Digital Execution


Farmer D was looking to launch his new podcast based on his book “Citizen Farmers: The Biodynamic Way to Grow Healthy Food, Build Thriving Communities and Give Back to the Earth” in order to grow his book and podcast into a movement that inspires, educates and empowers people to grow healthy food, build thriving communities and give back to the Earth.


Brilliant was brought on to plan the launch of the podcast and new website through organic social media, email marketing, and content marketing. Within 4 months, the Citizen Farmer’s Instagram followers increased by 165%.