Brand Messaging | Marketing Strategy
Farmer D, a farm community planning, design and activation firm, was looking to grow their team and develop a solid set of values and messaging for their company. Brilliant conducted a virtual workshop with the team and created a brand messaging framework outlining Farmer D's vision, mission, values, elevator pitch, key messages and proof points. This framework is used in all their communication efforts from the website and proposals to their public speaking efforts.
Brilliant brought the new messaging to life through a strategic marketing plan. By conducting interviews and surveying Farmer D's target audience -- developers and private landowners -- Brilliant was able to gain insights on the target audiences needs and wants, and create strategies and channels that would be most effective for Farmer D's marketing.
Inspired Storytelling for Farm Community Planner Aligns Team for Growth
Brand Messaging | Marketing Strategy | Customer-Centric Research
Farmer D, the leading farm community planning and design firm, was looking to grow their business. As a mission-driven company, Farmer D knew they had a big positive impact on various social and environmental issues. However, they were unsure how to concisely tell that story in a way that resonated with their target audience: developers and landowners. Additionally, as they brought on new team members, they wanted to ensure they were aligned on their values, mission and services.
Uncovering an Inspiring Story
Brilliant Marketing was hired to help develop Farmer D’s brand story and marketing strategy. Through a virtual brand workshop, we worked with the team to create a brand messaging framework outlining Farmer D's vision, mission, values, elevator pitch, key messages and proof points.
We brought the new brand story to life through a strategic marketing plan. Through research on their target audience, we were able to gain insight to prioritize the strategies and channels that would be most effective in their marketing efforts.
A Successful Outcome
Farmer D’s new team aligned on their mission and services through our process. This alignment and new marketing strategy allowed them to gain momentum in finding value-aligned projects and partners to scale their business.
Emily and Mikaela were incredibly easy to work with. They pulled so much information together and crafted a clear messaging framework for us to grow into. This is helping us to clarify how we want to grow and who we want to grow with as a business. It was a great experience, not only to have a final framework, but also for our team to work together to help craft it. Kasi Munoz
New Podcast Hits 7,500 Downloads and a 220 Percent Increase in Social Followers
Marketing Strategy | Digital Execution
Farmer D was looking to launch his new podcast, the Citizen Farmers Podcast based on his book “Citizen Farmers: The Biodynamic Way to Grow Healthy Food, Build Thriving Communities and Give Back to the Earth.” The goal was to start a movement that inspires, educates and empowers people to grow healthy food, build thriving communities and give back to the Earth.
Finding creative strategies
Brilliant Marketing was hired to plan the launch of the new podcast and website. These tactics included a giveaway, organic social media, email marketing, and ongoing content marketing efforts.
A Successful Launch
Within 4 months, Citizen Farmer’s Instagram followers increased by 165% and within 10 months increased by 229 percent. Additionally, the podcast garnered 7,500 downloads in just 10 months and continues positive growth.