Inspired Storytelling for Farm Community Planner Aligns Team for Growth

Farmer D, the leading farm community planning and design firm, was looking to grow their business.

As a mission-driven company, Farmer D knew they had a big positive impact on various social and environmental issues. However, they were unsure how to concisely tell that story in a way that resonated with their target audience: developers and landowners. Additionally, as they brought on new team members, they wanted to ensure they were aligned on their values, mission and services.

Farmer D - Brilliant Marketing
Image by Anna Earl - Brilliant Marketing

Uncovering an Inspiring Story

Brilliant Marketing was hired to help develop Farmer D’s brand story and marketing strategy. Through a virtual brand workshop, we worked with the team to create a brand messaging framework outlining Farmer D's vision, mission, values, elevator pitch, key messages and proof points.


We brought the new brand story to life through a strategic marketing plan. Through research on their target audience, we were able to gain insight to prioritize the strategies and channels that would be most effective in their marketing efforts.


A Successful Outcome

Farmer D’s new team aligned on their mission and services through our process. This alignment and new marketing strategy allowed them to gain momentum in finding value-aligned projects and partners to scale their business.


Emily and Mikaela were incredibly easy to work with. They pulled so much information together and crafted a clear messaging framework for us to grow into. This is helping us to clarify how we want to grow and who we want to grow with as a business. It was a great experience, not only to have a final framework, but also for our team to work together to help craft it."

Kasi Munoz, Director of Design and Operations

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