New Podcast Hits 7,500 Downloads and a 220 Percent Increase in Social Followers

Farmer D was looking to launch their new podcast, based on their book “Citizen Farmers: The Biodynamic Way to Grow Healthy Food, Build Thriving Communities and Give Back to the Earth.”

The goal was to start a movement that inspires, educates and empowers people to grow healthy food, build thriving communities and give back to the Earth.

Citizen Farmers - Brilliant Marketing
Image by Megan Thomas - Brilliant Marketing

Finding creative strategies

Brilliant Marketing was hired to plan the launch of the new podcast and website. These tactics included a giveaway, organic social media, email marketing, and ongoing content marketing efforts.


A Successful Launch

Within 4 months, Citizen Farmer’s Instagram followers increased by 165% and within 10 months increased by 229 percent. Additionally, the podcast garnered 7,500 downloads in just 10 months and continues positive growth.

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